You already know that it’s important for your business to have a presence on LinkedIn. After all, the platform is the primary network that businesspeople use.
Setting up a company page helps to:
- Increase brand awareness
- Show off your expertise
- Draw attention to what you do
- Reach a wider audience
If your business is putting out amazing content on LinkedIn, you need people to see it. But how do you do this? By growing your number of LinkedIn Corporate page followers – the more followers you have, the more people who will see your content… and importantly, these followers may share, comment or like your posts, which will further increase your reach.
What’s more, you don’t have to pay to achieve an increase. If you manage the promotion of your LinkedIn Corporate page carefully, you’ll not only increase your followers, but they will be far more likely to match your ‘target audience’.
Set up your page properly
If you want people to follow your company LinkedIn page, then first you need to set it up – and make it look appealing and interesting. All Corporate LinkedIn pages are associated with at least one personal profile – they need to be set-up whilst you are signed into LinkedIn under your personal profile.
Once you have created the Corporate LinkedIn Account, you can allocate ‘admins’ – this grants permission manage your page to other members of your team. Often there is a person within a company who is responsible for storing access and sign-on information, and this person should be notified of who has manager rights. You can allocate different privileges, which allow different levels of access and authorisation.
The most important part of your company page is to have a great picture to illustrate what you do in a very positive picture. Including happy members of staff and happy customers is a particularly powerful way to achieve this, then featuring your products and/or showing your services. This picture can be updated to include a selling message and/or contact details.
I recommend you complete as much of the suggested sections as possible, for example:
- Logo & banner picture
- About the company
- Contact details (including your location)
- Website link
When potential prospects visit your page, they want to get a clear sense of who you are and what you do. That’s why you need to fill in all the above sections.
For your company ‘About’, make sure to outline the products / services you provide. You should mention what your customers will benefit from when working with you.
Put out fantastic original content
You need to give LinkedIn users an incentive to follow you – and posting ‘original’ and illustrated content is the best way of doing this.
By writing your own posts, without copying from others (otherwise known as ‘original’ posts), you give potential followers content that they can’t find elsewhere.
This could include:
- Updates on company activities
- Alerts about upcoming events that benefit your reader
- Top tips relating to your field
- News from across the sector
- Images supporting your main post
- Videos reinforcing your message
- Hashtags related to your field
If all your posts advertise company products / services, your visitors won’t want to follow you – so, avoid sales messages! Instead, take a personable approach to communicating with your audience.
Make sure to include images and videos (created by your company) when and where possible. These draw people to your posts, as visual information is easier and more attractive to absorb.
You also need to use industry-specific hashtags in your post, so that your content reaches a wider audience.
Just remember: if you don’t start posting content on your LinkedIn before building your following, people who discover your profile will have no reason to follow you.
So, create some initial posts to show your visitors what they’re in for!
Get your colleagues to join in
Now that your LinkedIn page is looking good, you need some help from your colleagues. There are three key stages you need to follow:
- Ask your colleagues to show your company in their LinkedIn ‘Experience’ section
- Encourage staff & colleagues to share your post
- ‘Invite’ colleagues, business associates, referrers, suppliers and clients to follow you
On your company LinkedIn page, you’ll have a button that looks like this >
This button is your best friend – so use it! By inviting friends, staff and colleagues to follow your page, you increase brand awareness and your number of followers.
Also, if these same individuals also share, like and comment on your posts, then your content can show up on their network’s timeline, too!
Link back to your page – everywhere!
You’ve now built up a fantastic presence on LinkedIn – but for your page to get maximum traction, you can’t stop there. You need to link people to your company LinkedIn page, from all across the web.
You could link back to your page and raise awareness through your:
- Company website (social icons at the top)
- Other social media pages
- Podcast descriptions
- Marketing collateral
- Your email sign-off
This is a great way of driving traffic towards your LinkedIn page. That way, you’re not just relying on colleagues and your invitations to increase the profile of your page. Instead, people you don’t know will find it, too!
What are you waiting for?
Building up your company LinkedIn page is a great way of increasing brand awareness. Not only that, but it means that you will regularly appear in potential prospects’ timelines – making them more likely to enquire from you.
Often, companies want to build up their LinkedIn presence – but don’t have the time to do so. It definitely requires consistent dedication to the cause, and it needs regular content to be successful.
We have specialist experience in building LinkedIn pages’ followers to quickly, focusing on the type of people you want to impress, influence or communicate with.