Globally, there are approximately 32,000 Trade Shows each year, featuring 4.5 million exhibiting companies and attracting over 303 million visitors. Nothing beats meeting and connecting with people face-to-face.
Exhibiting at trade shows and events is an ideal platform to build those relationships with either existing customers or potential new clients and whilst they can be a considerable investment for your company if done properly the benefits can by far outweigh the costs.
In order to receive that best possible outcome from your investment your exhibition stand needs to:
- Boost brand visibility
- Generate sales and lead opportunities.
- Showcase new products and services.
- Team building exercise, chance to spend time with other employees.
Other elements to consider when exhibiting can include:
- Researching your industry and your competition.
- Building and enhancing new and existing relationships within your industry.
- Listening to customer feedback.
Ensuring that your custom booth design fulfils all your requirements is key to the success of your show and things to consider at the briefing stage include.
- Timeframe & budget.
- Stand position and space.
- Ultimate goals from the show.
- Target audience.
Areas you might want to think about incorporating into your stand might include:
- Meeting areas or suites, should you need breakout areas for more detailed meetings with clients.
- Lighting, this is key to make your booth stand out from the competition and can include colour changing display, illuminated neon signs or even an overhead rig. There is nothing worse than a badly lit display.
- Feature display, this could range from an ice sculpture, water feature or VR area, this can help to attract interest and create a talking point for visitors.
- AV displays which can help tell your story.
- AV production area to create content.
- Hospitality, do you want to serve tea/coffee or ask your clients to join you for drink during the show.
- Graphic display, making this eye-catching helps to highlight your branding and product information.