Lead generation is crucial for your business’ success, but for many it is unenjoyable. Many people put it at the bottom of their ‘to-do’ list. It’s also difficult to maintain the momentum or consistency needed for an in-house lead generation campaign.
61% of B2B marketers think generating high-quality leads is one of their biggest challenges. Outsourcing this aspect of your marketing can help.
For your business to stay ahead of the curve, you need a clear vision of the sales pipeline – knowing where a sale is coming from in three months’ time. Each lead is a potential customer… but not all customers are equally valuable!
Generate hot leads
Knowing how to find, prioritise and close leads is essential for your success. Brolly Marketing aids your lead generation by looking at three key areas:
- Database development
- Warming up leads using marketing techniques
- Appointment setting & door opening
You are supported through these stages by our quantifiable research, so that you know exactly where to improve.
Every company needs an effective database to maximise sales performance. Many businesses settle for using Excel – but this doesn’t do what you need it to.
Useful databases available to you include:
These databases allow you to extract information, so you can use it to enhance sales results.
Your database (sometimes called a CRM) comprises of:
- New prospects
- Lost closed – a previous lead which fell away
- Lapsed – an old client you haven’t dealt with recently
- Existing – current clients
However, many CRMs are full of unreliable, out of date information – resulting in it being difficult to use effectively.
Brolly Marketing helps our clients to clean up and enhance their database, and then identify the best prospects to develop.
Warm up your leads
By using a range of appropriate marketing methods, we can warm up your prospects and opportunities.
This enables you to establish an effective lead generation campaign handpicking the best marketing techniques available to you.
This could include:
- Social media – get your name out there to targeted audiences
- LinkedIn – connect and develop contacts
- Telemarketing – get to the decision-maker directly
- Direct mail – reach people with a memorable message
- Email – personalised messages with a big impact
- Blogs & Articles – engage readers and increase your Google ranking
All of this is supported with outstanding marketing collateral, including the optimum website, case studies, client testimonials, copywriting and brochures to get your message across.
By creating an effective and accurate database, and then implementing a targeted marketing campaign, Brolly Marketing opens doors for your business.
Whether you want to reach new prospects, convert a ‘maybe’ into a yes, or establish an effective lead database for your company, Brolly Marketing can help.
Give us a call on 0203 026 6697 or email firstname.lastname@example.org.