You’ve heard that it’s important to use social media as a marketing tool. But is it all it’s cracked up to be?
Actually, yes! 74% of all purchases are influenced by social media. Some of the key social media platforms include:
Remember that social media is an asset, but you can edit or delete something after posting it, if you need to.
Did you know that 90% of businesspeople check your LinkedIn profile before meeting you? Did you know that Instagram has over 1.5 billion active users?
This makes social media an essential tool for you to influence potential clients directly and get your name out there to a modern audience. Everyone benefits from it – it’s just a question of how.
You can also join social media for free, meaning that it isn’t a costly financial outlay, and multiple platforms can be comfortably monitored by one person.
Reach more people
Did you know that many platforms, such as Facebook and LinkedIn, come with targeting tools to help you match your posts to your ideal clients?
Some platforms even have groups designed for particular demographics you can join.
To increase your reach through social media, it is essential that you know how to use these resources effectively to really make a big impact.
Social media helps you to:
- Influence people directly
- Drive up existing sales
- Keep your marketing costs low
- Increase referrals and brand awareness
- Generate more website traffic
- Improve your Google ranking (SEO)
Even more important is knowing how to grow your following – if you only have 100 followers, you’re only talking to a maximum of 100 people.
Gaining the right followers requires active work and engagement to raise your profile and make sure your posts have traction.
Give content people will read
For social media marketing to be effective, you need to create posts and choose platforms fitted to your ideal customer.
Some thinking needs to go into it before you reap the benefits.
You need to:
- Intrigue readers with quality posts
- Select platforms to match your market
- Capitalise on all platform features
- Use optimum hashtags and appropriate tags
- Gather eye-catching pictures and videos
- Use advertising successfully
- Implement consistently
Your content needs to vary from platform to platform. It also takes about 18 months of consistent, effective social media marketing to achieve maximum leverage.
The difficulty is in creating the right content, finding the right tone, choosing a suitable platform for your business to use, and achieving consistent social posting on a regular basis.
By outsourcing to Brolly Marketing, we do all this for you! We make Facebook, Twitter, Instagram, Youtube and LinkedIn, as well as other more niche platforms, work for you.