Using LinkedIn to grow your business
LinkedIn is a gold mine for potential prospects. If you want your business to grow, LinkedIn is key to making it happen.
Did you know that 90% of people look at your LinkedIn profile before a business meeting?
It is crucial to have a fantastic profile which clearly demonstrates what you do for your customers and contacts. That way, your potential client enters your meeting with a great first impression.
LinkedIn offers you fantastic services to take your business to the next level.
You can use these services to:
- Identify potential leads
- Gain introductions and referrals
- Increase awareness of your activities
- Discover new prospects and staff
- Gather useful information
- Grow your credibility
You get many of these benefits for free from the entry-level, although some of the paid-for services give you a good return on investment.
Reel in potential clients
LinkedIn generates work through new introductions, referrals and meetings.
If you are the first to spot opportunities for referrals or leads, you can make new connections and give your business the best chance of successful growth.
You need to complete every aspect of your profile, making it work for you, so that potential clients are impressed when looking at your profile. You therefore need more than just a completed profile to be successful on LinkedIn.
Once your page is set up, you need to:
- Post regularly – impress readers and show credibility
- Connect to the right people – set up meetings
- Share other business’s content – establish rapport
- Proactively use the database – act first on opportunities
- Join the conversation – attract those requiring your services
You must be proactive when doing all of this. Has a former colleague just entered a new role, and now has the authority to commission use of your services?
Identifying opportunities such as this is crucial to using LinkedIn effectively.
LinkedIn Database – a well kept secret
LinkedIn’s Sales Navigator database is crucial to generating accurate and valuable leads for your business. You can narrow your searches to identify key decision makers with the power to offer you real business.
Brolly Marketing guides you through this process, managing effectively how to capitalise on the LinkedIn database.
LinkedIn’s database allows you to narrow your search, using categories such as:
- Seniority level
- Company size
- How closely you are connected
And much more! By identifying real leads for your business, you can then reach out to set up a meeting.
Harness the power of LinkedIn
A clear, informative LinkedIn profile and company page is crucial for optimum lead generation.
If you link back to your company website in LinkedIn posts, people will visit (and be impressed by) your website, content or expertise. It also increases your Google ranking.
By having a completed LinkedIn page, you put yourself at a huge advantage. If you don’t have one, you need to do something about it… now!
Brolly Marketing assist with LinkedIn profile design, including copywriting, and with the setup of your business LinkedIn page.
We also help you identify, reach out and secure leads using LinkedIn.