Welcome to the Brolly Marketing podcast series, where we explore anything and everything to do with running your small business. In today’s episode, we’re looking at something which all companies, big and small, start-up or multinational, have to think about: visual media. It’s a term which encompasses a great deal, from branding and brand identity, to letterheads, email signatures, brochures, websites, corporate videos and even your company’s Facebook page or twitter account. Your visual identity – and how it looks, and its consistency – says a great deal about your organisation, and more importantly, how others perceive it.

Hosted by Dave Harries, with Doug Benson (associate and branding specialist at Brolly Marketing).

Doug is the founder of a design company called Visual Dialogue Ltd. He is a highly experienced visual identity designer and developer, helping hundreds of clients create visual and brand identities over many years.

Listen to the podcast right here: